GoProvidence recently hosted its first Executive Exchange, bringing together 13 meeting and convention planners from across the U.S. for 36 hours of open discussions about the strengths and weaknesses of meeting destinations. The event’s purpose was to listen and learn, not to promote Providence. The participating planners will now serve as a customer advisory board, providing ongoing feedback to help shape GoProvidence’s sales, services, and marketing strategies.

Key insights from the discussions highlighted the importance of walkable, easy-to-navigate destinations, authentic local experiences, and the need for responsiveness and partnership alongside quality facilities. Planners emphasized that attendees increasingly seek meaningful experiences beyond convention centers. These findings aligned with existing market trends but offered deeper perspective from diverse industry professionals.

During their visit, planners experienced Providence firsthand through local venues, art, and hospitality, showcasing the city’s connected and distinctive meeting environment. GoProvidence values this honest feedback as essential for evolving in the meetings industry and plans to continue adapting based on customer input. The Executive Exchange marked a significant step toward building stronger relationships and improving destination offerings.